As most of my posts were relatively detailed how to’s they’ve become a little tough to use with the changes made to analytics and adwords over the last year or so. I’ll update and republish the useful stuff at some point.
I mainly write about ecom paid search, analytics and magento so some technical search stuff may pop up.
9 years in digital search & analytics. Promotes accountable digital marketing with a customer focused, data driven approach. Passionate about user experience. Loves working with the underdog. Drives real business growth with "test and learn" strategies. Frequenter of digital conferences.